(know your audience)
by R D Young
Who, what, when, why, and how…
Journalism 101 will teach the basics of writing a good news article. But it is Economics 101 and “Supply & Demand” that determines whether or not the communication is successful. The finest article that is never published, or is published but never read, is worthless. Not only is pairing the piece with its target audience key to its success, but so is crafting its content in the correct style for the chosen vehicle or venue.
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